- Coordination and management of all involved stakeholders (influencers, clients, creative team, production, paid and social team)
- Creation of campaign analyses, client presentations, and reports on influencer and social media campaigns
- Development of creative briefs that serve as the foundation for the creative team’s execution of the strategy, as well as annual strategies, new strategic/communicative approaches, and complex strategic frameworks for our clients to further develop their communication strategies
- Insight analyses on target audiences, competitors, benchmarks, strategic, societal, and cultural trends, including concrete strategic recommendations for action
- Responsibility for and execution of influencer marketing campaigns (monitoring, scheduling, cost, and quality control)
- Planning and development of an overarching strategic concept based on analyses, with a particular focus on performance goals in social networks such as TikTok, Instagram, and LinkedIn
Senior Social Strategist (m/f/d)
Stuttgart
Full-time
Permanent employee
YOUR RESPONSIBILITIES
YOUR PROFILE
- Extensive experience with social media analysis and management tools
- Strong knowledge of KPIs and the ability to use them strategically for well-founded recommendations
- A keen sense for trends and the ability to utilize social listening and analytics tools to monitor and evaluate market movements, competitors, and audience insights
- At least 4-5 years of experience in social media strategy, ideally in an agency environment
- Passion for TikTok and Instagram, with a deep understanding of what works on these platforms
- Independent working style and a mindset for unconventional thinking
- Strong organizational skills, attention to detail, and a high standard of quality
- Service-oriented communication and presentation skills
- Responsibility for developing and presenting well-thought-out social media strategies, as well as creating Google Slides presentations and creative briefs in collaboration with the creative team
- Strong interest in trends and culturally relevant topics – you always know what’s trending
- Fluent German and very good English skills, both written and spoken
WHY US
- Work with global clients from the premium and luxury segment
- An inspiring and creative work environment that actively supports both your professional and personal development
- Tailored talent development, focusing on your individual strengths and desires
- Flexible working hours and the possibility to work from home for an optimal work-life balance
- Open, respectful communication on all levels, creating space for your ideas
- Regular team events and trips (Summer Hiking Trip, Christmas Surprise Trip, STAN Lectures, parties, STANs FOR GOOD events)
About us
STAN is a global creative group working where culture moves.
Across our global network, we bring together talented strategists, creators and technologists who believe that culture is built – not bought.
We believe in the work, the craft, and the people we build with.
Across our global network, we bring together talented strategists, creators and technologists who believe that culture is built – not bought.
We believe in the work, the craft, and the people we build with.